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Uses and Gratification Theory 1. It deals with how and why people adopt specific media to satisfy their needs. Uses and gratification theory-presentation, No public clipboards found for this slide. Therefore, it is not surprising that this attracts the interest of researchers to study this cyber-social phenomenon. Sarah Turney. Then Philip Palmgreen used the work of Karl Rosengren and others to explain the process more clearly (Littlejohn, S. W. Foss, K. A., 2009, p. 979). First, it characterizes media users as active in their selection of the media they consume. Uses and Gratifications Theory -People use media to gain more information about the world around them. The Uses and Gratifications Model 3. Customer Code: Creating a Company Customers Love HubSpot. The two theories have a… Prezi Video + Unsplash: Access over two million images to tell your story through video This theory would then imply that the media compete against other information sources for viewers' gratification. It explains how people use the media for their own need and get satisfied when their needs are fulfilled. In this theory, everyone is presumed to have the power over how much they use media to satisfy their needs. Uses and gratification theory of communication explains how people use media to fulfill their needs. Dec. 2, 2020. CHAPTER 22 Uses and Gratifications Theory (UGT) UGT argues that people actively seek out specific media and specific content to obtain specific gratifications or results. In other words, it can be said that the theory argues what people do with media rather than what media does to people. Academia.edu is a platform for academics to share research papers. Uses and gratifications theory Muhammad Sohaib Afzaal. You can change your ad preferences anytime. This can be done with the support of communication theories. Slideshow search results for uses and gratification Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect important slides you want to go back to later. Each theory is used with mass media to send out a message to an audience. watching TV), and from the social context in which it is used (e.g. Theory Review Uses and Gratification Theory This theory was framed by Elihu Katz, Jay Blumler, and Michael Gurevitch in the 1970s. The uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons. Originators and Key Contributors: Uses and gratification theory builds off of a history of communication theories and research. What media does to people...
Most of the theories on media explain about the effects media has on people. Uses and Gratifications merupakan salah satu teori komunikasi massa. Uses & gratification theory camilleproyart. This includes entertainment, relaxation or in … Uses and gratifications theory relies on two principles about media users. Uses & gratification theory 1. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. See our User Agreement and Privacy Policy. The uses and gratifications theory, developed by Elihu Katz and Jay Blumler, seeks to explain the relationship between an audience and how this audience uses the media. Uses and gratification theory 1. The Effects Model or the Hypodermic Model 2. Uses and gratifications theory has also focused on the different social and psychological circumstances of media engagement (Rubin, 2002). Looks like you’ve clipped this slide to already. watching a specific programme), from familiarity with a genre within the medium (e.g. See our Privacy Policy and User Agreement for details. If you continue browsing the site, you agree to the use of cookies on this website. DEFINITION The 'Uses and Gratification' theory deals with the effect of people on the media. Uses and Gratifications Originally created by Theorists: Blumler and Katz (1974) Uses and Gratification (U&G) Model: Definitions like comment share Uses and Gratifications: Explanation The Uses and Gratifications theory is relevant to social media because it originated from We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. If you continue browsing the site, you agree to the use of cookies on this website. UGT is an audience-centered approach to understanding mass communication. People get knowledge, interaction, relaxation, awareness, escape and entertainment through media which they use for It portrays the media as a hypodermic needle which when well directed will convey consistent and carefully crafted messages to an easily swayed mass audience in order to yield uniform effects (Hanson 2008; McQuail 2010). 2. -Because of the internet today, I can search absolutely anything I want and retrieve an answer to my question. Two of these theories are the Uses and Gratifications Theory and the Agenda-Setting Hypothesis. See our User Agreement and Privacy Policy. Two such communication theories include the Uses and Gratifications Theory and the Agenda- Setting Hypothesis. For my research proposal I will use the Uses and Gratifications theory to further explain how television takes advantage of new media such as social media (FaceBook, Twitter) and other new types of media in order to strengthen, modify or enhance parasocial relationships people develop with … Blog. Cognitive needs: People use media for acquiring knowledge, information etc., The approach suggests that people use the media to fulfil specific gratifications. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, … [13] UGT researchers are developing the theory to be more predictive and explanatory by connecting the needs, goals, benefits, and consequences of media consumption and use along with individual factors. There are many theories in communication related to public relations. To support customers with accessing online resources, IGI Global is offering a 50% discount on all e-book and e-journals. watching soap operas), from general exposure to the medium (e.g. Katz, Blumler, and Gurevitch Uses and gratification theory • Cognitive needs • Affective needs • Personal Integrative needs • Social Integrative needs • Tension free needs 2. -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. Audience theory There are three theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience. Cognitive Disonance Theory from Askita Hary Anjany Faiz Sujudi. Line. uses and gratification theory 1. The uses and gratifications theory came about in the 1950s, at this time it was quite a refreshing view which was unlike the schematics of the effects models. Slideshow search results for uses and gratification Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Gratification of needs is the most important role of media for humans. Comm KholistianiP.H 210110130154 Gratification TEORI KOMUNIKASI Abstract: Social media continues to gain enormous popularity. uses and gratifications theory presentation video Jessica Gonzalez. -Whereas when my parents and grandparents were youths, before the -- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. If you continue browsing the site, you agree to the use of cookies on this website. DR. ANTAR VENUS, M.A.Comm. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The Uses and Gratifications Theory gives an individual audience member the power to control… Information and Education – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. Dosen Pembimbing: Meria Octavianty, S.Sos M.Ikom Dr. Antar Venus, M.A. Uses and gratification (u&g) theory The theoretical framework of Uses and gratification (u&g) theory his study is the uses and gratification (u&g) theory which was introduced by Blumler and Katz (1974). Entertainment – Viewers watch programmes for enjoyment. Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. Theory They are engaged and motivated in their media selections. 1. This theory has been used extensively to study media audience and explore the uses of … Gratification of needs is the most important role of media for humans. No public clipboards found for this slide. The most recent interest surrounding Uses and Gratifications Theory is the link between the reason why media is used and the achieved gratification. The Uses and Gratification theory considered one of the great theories in media research is a media theory propounded by Blumer and Katz (1974). 11:38. Summary: Uses and gratification theory (UGT) is an audience-centered approach that focuses on what people do with media, as opposed to what media does to people. Now customize the name of a clipboard to store your clips. 1. A constructive attribute of public relations is to communicate effectively with publics. From this perspective, people don’t use media passively. Media Studies Key Concepts Audience Compiled for Sandringham by David Allison Based on material by Steve Baker, Nick Lacey and Jacqui Bennet… Now customize the name of a clipboard to store your clips. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Uses and Gratifications Theory is an approach that is used to understand mass communication. Teori ini dikembangkan oleh Elihu Katz, Jay G.Blumler, dan Michael Gurevitch. An effective factor for mass communications practitioners to have is the ability to persuade the publics. Why your go-to-market strategy should be industry focused; Dec. 1, 2020. People get knowledge, interaction, relaxation, awareness, escape and entertainment through media which they use for interpersonal communication as well. Research has identified loneliness as a significant psychological and social factor affecting social media consumption, particularly in the case of adolescents (Lou et al., 2012). The Pennsylvania State University . Clipping is a handy way to collect important slides you want to go back to later. Comm KholistianiP.H 210110130154 Gratification TEORI KOMUNIKASI Uses and Gratifications theorists explain … Abstract. If you continue browsing the site, you agree to the use of cookies on this website. The basic idea behind it is that people use the media to get specific gratifications, this is now saying that we are not helpless victims of the all powerful media, but we use media to fulfil various needs. Uses & Gratification Theory
media research is referred to as 'uses and gratifications'
2. MERIA OCTAVIANTI, S.Sos., M.Si Mata Kuliah: TEORI KOMUNIKASI JURUSAN MANAJEMEN KOMUNIKASI FAKULTAS ILMU KOMUNIKASI UNIVERSITAS PADJADJARAN TAHUN AJARAN … If you continue browsing the site, you agree to the use of cookies on this website. Dosen Pembimbing: Meria Octavianty, S.Sos M.Ikom Dr. Antar Venus, M.A. Reception Theory 4. The theory describes mass communication, as it provides an approach that is audience-centered. M.SOHAIB AFZAAL. Uses and gratifications theory 1. USES AND GRATIFICATION THEORY Disusun Oleh: FADILA HAYATI PUTRI 210110130025 MANKOM A Dosen Pengampu: 1. uses and gratification theory 1. The Uses and Gratifications Theory suggests there are certain reasons why an audience responds to different media texts: Reason Description; Uses and Gratifications Theory and its Connection to Public Relations. Uses and gratification theory of communication explains how people use media to fulfill their needs. USES & GRATIFICATION THEORY Phạm Lê Diệu Trang – s3311626 Đặng Thanh Thảo – s3298804 3. – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 5cdcd9-NWE0Z ... What to Upload to SlideShare SlideShare. Slideshow search results for uses and gratification theory Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The focus of Uses Gratification Theory (UGT) is what exactly people do with media instead of what media does to people. Uses and Gratifications Theory Zoe Lorenz. watching TV with the family). Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. See our Privacy Policy and User Agreement for details. Uses and Gratifications Theory M.SOHAIB AFZAAL 2. The music we choose to listen to is a good example of how the Uses & Gratification theory comes into play. The theory also holds that audiences are responsible for choosing media to meet their needs. Uses & Gratification Theorymedia research is referred to as 'uses and gratifications' O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. We listen to music that fits our mood, or to use it to make us feel better, or to for social motives -e.g getting into a band your friend likes so you can go to a gig with We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Uses and gratification theory. Looks like you’ve clipped this slide to already. Audience Theory
There are three theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience.
The Effects Model or the Hypodermic Model
The Uses and Gratifications Model
Reception Theory
4. The theory places more focus on the audience and taking them into more consideration rather than the actual message itself by asking “what people do with media” rather than “what media does to people” - … You can change your ad preferences anytime. (Katz, E., Blumler, J. G., & Gurevitch, M. 1974)
3. The Uses and Gratification theory discusses the effects of the media on people. Uses and Gratifications Focuses on why people use particular media
3. The mass media compete with other sources of gratification, but gratifications can be obtained from a medium’s content (e.g. If you continue browsing the site, you agree to the use of cookies on this website. This chapter reviews representative research in the family communication context and its applications to the U&G theoretical framework. Be A Great Product Leader (Amplify, Oct 2019) Adam Nash. This opportunity is ideal for librarian customers convert previously acquired print holdings to electronic format at a 50% discount. Uses and gratification theory - Duration: 11:38. theatre tutorials 3,889 views. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 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